Located just minutes from the Las Vegas Strip, Silverton Casino + Hotel boasts an array of restaurants, beautifully remodeled guestrooms, live gaming tables, over 1,600 slots and video poker machines, and a 117,000 gallon aquarium that earned Silverton the distinction of "Best Free Attraction" in Las Vegas.

Challenge

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Silverton needed help planning and implementing the UX/UI Design of their new Players Club Portal. They also wanted to completely redesign and redevelop SilvertonCasino.com.

Players Portal

Silverton needed to give their Players Club members an easy way to access to their rewards, benefits, and offers online. Since more and more users are accessing information on mobile devices, we designed the portal to be fully responsive and worked closely with a 3rd party developer to ensure that the back end worked as seamlessly as the front end.

Casino Players Portal UX Design

Information Architecture

We studied and completely revamped the user interface/user experience aspects of the site. Silverton’s previous website had three levels of navigation, which made it difficult for visitors to accomplish popular tasks. We made it easy for users to book rooms, purchase tickets, and get the information they needed without having to excessively click around.

Web Design Wireframe Process Web Redesign Wireframe Process

Before & After

Silverton has an upscale lodge aesthetic, which inspired us during the redesign process.

Responsive Web Redesign Before Responsive Web Redesign After

Responsive Design

We worked closely with Silverton to ensure that the new site would work seamlessly across all platforms and provide visitors with custom experience unique to whichever device they were browsing from.

Responsive Web Design
Responsive Web Design iMac View 1
Responsive Web Design iMac View 2
Responsive Web Design iPad View 1
Responsive Web Design iPad View 2
Responsive Web Design iPhone View 1
Responsive Web Design iPhone View 2

Bass Pro Shops

In order to promote Bass Pro Shop’s flagship store at Silverton, we designed banner ads with affiliate tracking codes to help monetize their web traffic.

Bass Pro Shops Marketing Integration

We craft digital experiences for forward thinkers.

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