Schwartz Flansburg specializes in providing legal services to both commercial and consumer clientele. This provides them with a unique perspective on the legal strategy and tactics necessary to succeed in the courtroom, boardroom, or anywhere in between.
Sam Schwartz and Frank Flansburg joined forces and needed a new brand identity that reflected both of them. They tasked our team with helping them develop a brand that was modern, trustworthy, and authoritative.
Our goal was to carry over momentum from the previous Schwartz brand while simultaneously separating them in a somewhat saturated marketplace by showcasing a particular level of sophistication and professionalism.
Schwartz Flansburg wanted their updated icon to represent Nevada, and they fell in love with the iconic Bristlecone Pine. This gave their brand and abstract yet recognizable mascot that balances detail and simplicity.
We made a new suite of collateral to match Schwartz Flansburg’s new brand identity that was consistent, clean, and professional.
In order to best introduce the new brand to the public, we wanted to showcase both the new photography style as well as the new color palette graphic choices. We implemented “formerly The Schwartz law firm” to connect their new identity with two friendly faces.
The New Website
The new site propelled Schwartz Flansburg into their new identity. We used a new, darker shade of blue to represent the brand’s maturation, and updated the structure of the site to make it more user friendly.
Schwartz Flansburg’s new site was designed to work perfectly and seamlessly on any device.
We manage Schwartz Flansburg’s search and display advertising campaigns, blog, and social media accounts. We keep them in the loop on how they’re doing, review their accounts, and discuss how they can optimize their campaigns through detailed monthly reports and bi-monthly meetings. With our help, Schwartz Flansburg has seen an increase in ad rankings and overall traffic.