Aliante is a AAA Four Diamond resort in North Las Vegas that features more than 200 hotel rooms and suites, five signature restaurants, 100,000 square feet of gaming space, a resort-style pool, and a new 3,500-square-foot spa.
Aliante wanted a shiny, new visual identity that matched the updated look and feel of their recently-renovated property. They also tasked us with creating a Players Club portal that would allow players to redeem special offers, view their points, and download documents.
We worked closely with Aliante to reorganize their web content in a manner that enabled users to access the most-used areas of website. Elements like large buttons, larger fonts, and a clean layout were implemented to appeal to a wide range of user demographics.
Aliante’s previous design and palate was monochromatic and didn’t align with their updated brand identity. Our design team focused on making each element modern, aesthetically pleasing, and consistent. To make it easier for Aliante gaming to update their website in real time, adlava enabled custom Wordpress integration that enabled 90% of the site to be changed or updated quickly and easily.
Many users had difficulty navigating the previous site (which wasn’t mobile-friendly) on their phones. We looked at Google Analytics and noticed that the global trend towards mobile platforms applied to Aliante, so we made it easier for users to navigate the site on phones, tablets, laptops, and traditional monitors by implementing a seamlessly responsive layout.
We worked closely with Aliante’s IT department to integrate a live feed of real-time bingo statistics, live user reviews, and a Players Club portal. We also integrated ResNet and ShoWare platforms to make it easy for guests to book rooms and purchase event tickets.
Before our partnership, Aliante’s Adwords campaign targeted a much broader scope and audience. We were able to help them target a more specific geographic area which lowered their costs and had a positive impact on their ads’ effectiveness.